Paul Atchison - Custom Branding, Hand Lettering & Creative Direction

I build identities, tactile packaging, and custom typography for artisan makers, independent brands, and the music industry.

Backed by a 20-year foundation in professional graphic design, with the last decade dedicated entirely to bespoke logos and heavily customized letterforms, I combine deep technical precision with a raw, human touch. I don’t build temporary trends; I craft enduring visual systems that allow independent spirits to stand out confidently on competitive shelves and digital platforms.

How it works

Featured projects

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A vibrant orange background with black zigzag lines creating a radial pattern. The text 'MAKE SOME NOISE' is prominently displayed in large, distressed white font. Below the text, there is an illustration of an open mouth with sharp teeth and a tongue sticking out, also outlined in black and orange, emphasizing an energetic and bold design.

Two books titled 'Flightman for Christmas' by Paul Butcher, featuring a black silhouette of a superhero with butterfly wings on a red and black cover design.

Yellow door with a glass window and a sign that reads "Tough Mary's BAKESHOUSE" in blue letters. Inside, people are visible, and there is a notice with opening hours posted on the glass.

A collection of black and white playing cards with bold, handwritten-style text and splatter designs, arranged on a wooden surface.

A black vinyl record partially visible behind a colorful album cover with psychedelic art and text.

Collection of stickers with various designs and text, including 'MUSHIN,' 'Nothing Matters,' and images of a pink smiling brain with arms and legs against a gray background.

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Three wooden plaques with the words 'WINNER', 'LOSER', and 'DRAWER' in bold blue 3D letters on grassy ground.